Reviving a Legend — The Silver Scot Returns

Tommy Armour Golf carried a legendary name but had lost its edge. The dated identity failed to honor "The Silver Scot's" heritage or connect with modern golfers.

Rocket Science refined the script logo for legibility while aligning it closer to Tommy Armour's actual signature. The new logo mark paired with the wordmark was applied across golf clubs, point-of-sale, and collateral.

Services: brand strategy, logo, brand identity, product graphics, environmental graphics