Building brands with more bite
CHALLENGE
Petmate needed brand identities that could help its products stand out in a competitive pet care market.
INSIGHT
In a category driven by emotion and impulse, strong branding plays a major role in earning attention and building trust.
IDEA
We designed the Petmate logo, created the visual identities for Wetnoz and Dogzilla, developed branding for licensed Jackson Galaxy products, and extended the work across packaging, display, and print.
IMPACT
The result was a stronger portfolio of consumer-facing brands that helped reinforce Petmate’s position as a leader in the category.
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