Extending a style-driven brand into high-performance protection
CHALLENGE
Known primarily for fashion-forward eyewear, Bollé wanted to credibly enter the military and first responder market with eye protection built for extreme environments.
INSIGHT
Breaking into this category required more than new products. It required a brand presence that felt purpose-built for demanding professionals while still leveraging the equity of the Bollé name.
IDEA
We helped shape the brand from the ground up, developing the architecture, visual language, packaging, art direction for a full image library, launch advertising, and SHOT Show booth graphics to introduce the line with clarity and confidence.
IMPACT
The result was a more focused, credible brand system that helped position Bollé for expansion beyond lifestyle eyewear and into performance-driven protective categories.
PRODUCT ARCHITECTURE
PACKAGING SYSTEM
PRINT ADVERTISING
TRADE SHOW BOOTH
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