Recalibrating a brand to be more targeted

NEMO® Arms had made a major investment in developing their bolt-action rifle, Electus™, but risked a diluted launch without a refreshed brand, clear positioning, and a consistent identity system. We modernized the logo mark and typography, brought the new Crafted for Confidence™ mantra to life through a unified visual language, and delivered a 36-page premium catalog along with an immersive booth experience to support a confident, cohesive go-to-market debut.

Services: brand strategy, logo design, brand identity, brand guidelines, advertising campaign, trade show graphics, launch materials