CHALLENGE
First Financial Bank needed a stronger way to market its WORKlife® program to specific clients and prospects. The goal was to help bankers present the offering as relevant, valuable, and easy to act on.
INSIGHT
Business owners are interested in benefits that help employees and strengthen retention, but they have little patience for complexity or added expense. The message had to feel practical, human, and tied to everyday business realities.
IDEA
We developed audience personas, shaped the messaging strategy, and created a suite of outreach materials that gave bankers clearer, more engaging ways to introduce the program across direct mail, email, phone scripts, in-branch pieces, and sales tools.
IMPACT
The work gave First Financial Bank a more cohesive, audience-informed way to communicate WORKlife®, helping transform a financial wellness program into a stronger client conversation.
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