CHALLENGE
Orthocare Innovations was developing advanced prosthetic, orthotic, and rehabilitation technologies, but its brand was not keeping pace with the ambition of the business.

INSIGHT
Orthocare needed more than a visual update. They needed a brand system that makes their value easier to understand, organize, and believe in.

IDEA

We developed a strategic brand foundation including logo, identity, architecture, product naming, tag line, messaging and creative to create a more unified and market-ready presence.

IMPACT
The result was a clearer, stronger brand that elevated Orthocare’s position and contributed to a $25 million purchase of design and intellectual property by Ottobock.

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